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It has been heard through the grapevine, that Amazon is launching their own private clothing line, 

Over the years, Amazon populated their site with a range of clothes, from a range of companies. This was to expand their market and to give the opportunity to their customers to buy more of a range of clothing from them. However, over the last few years they have been working very hard to develop their own clothing line.

Amazon, already know how popular their clothing line is, and how popular brands are on their site. However, they have noticed, there are certain gaps in their clothing line.

‘Jeff Yurcisin, vice president of clothing at Amazon Fashion and CEO of Amazon’s Shopbop unit, said at the WWD Apparel and Retail CEO Summit on Tuesday. “When we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that.” Amazon may get into private-label for those kinds of goods, he added.’

They have been keeping all the news very quiet due to the fact that they didn’t want to scare their private labels from pulling out of Amazon. But recently they have made it more public they want to produce their own label as fashion does account for nearly 30-40% of their profit margin.

If you want to heard more news on this you can check it out here ( This news is according to Buzzfeed, which you can read more in detail here)

Have a great day, If you have any more questions tweet me @mrjamesvincent 

James